About us
Lapland North Destinations is the Destination Management Organization for North Lapland, covering the municipalities of Inari and Utsjoki and the northern part of Sodankylä. In close cooperation with tourism companies, municipalities, and other key stakeholders, we develop and strengthen the region’s destination brand, promote tourism services, and support sustainable growth and international visibility of North Lapland’s tourism industry.
Lapland North Destinations
Lapland North Destinations is a Destination Management Organization (DMO) operating in North Lapland, Finland. The North Lapland region covers the municipalities of Inari and Utsjoki, as well as the northern part of Sodankylä. We work in close collaboration with approximately 100 tourism companies in the region, the municipalities of Inari and Utsjoki, the state-owned forest management company Metsähallitus, Visit Finland, and other key stakeholders.
Our role is to develop and strengthen a coherent and distinctive brand for the destination. We produce marketing materials, promote tourism services, and coordinate joint marketing efforts both nationally and internationally. We develop the region’s brand awareness and attractiveness, as well as accessibility, year-round tourism, sustainability, and digitalization.
Lapland North Destinations supports its member companies in international growth, business development, and networking. We also work to strengthen the operating conditions of the tourism industry in the region and produce tourism statistics to support development and decision-making.
We collaborate closely with tour operators, organize familiarization visits, and participate in Finnish and international travel fairs and workshops to promote the North Lapland region. In addition, we manage media relations, host media visits, and provide media materials. We are also involved in projects that support the sustainable development of tourism in the region.
Lapland North Destinations team
CEO
Hanna Kouri
hanna.kouri(@)laplandnorth.fi
Tourism Coordinator
Mervi Tahkola
mervi.tahkola(@)laplandnorth.fi
Marketing Coordinator
Marketing Coordinator will start in the position in February 2026
Interested in Lapland North Destinations’ membership?
Companies operating in tourism or benefiting from tourism in Inari, Utsjoki, and northern Sodankylä are eligible for Lapland North Destinations’ membership. Other companies, both within and outside the region, that wish to support the promotion and development of North Lapland’s tourism can join as marketing partners.
