Cookie policy

The purpose of this cookie policy is to provide you with information about the cookies used on our website and to offer you the opportunity to customize your own cookie settings. This cookie policy applies in its entirety to the laplandnorth.fi website. We will update this cookie policy from time to time, so please check this cookie policy regularly. (Updated 8.11.2023)

1 What are cookies?

When you use a website, your web browser saves small files called cookies on your device. Cookies contain short text-based information, such as a browser identifier. This cookie policy also applies to other cookie-like technologies.

2 Why are cookies used on websites?

When you return to a site, cookies identify your computer and remember what choices you made previously. This helps improve your experience on the site. Cookies are also used to develop Laplandnorth web services, provide content that interests you, and target marketing. We also collect technical information about your device, such as browser type, operating system, screen resolution, and IP address. Some cookies come from third parties. These cookies are stored by these service providers.

3 How is the information used?

Laplandnorth web services use cookies to operate and support development, provide content that interests you, and target marketing.

Understanding Site Functionality and Usage

We are interested in how our web service is used, which content is popular, and which content encourages action on the site. Cookies help us collect this information. These cookies do not store identifiable information about users; they are statistical.

Improving User Experience

We use cookies and other similar technologies to improve user experience. This way we can help Laplandnorth service users find content that they find interesting.

Marketing Cookies

We offer experiences and services that Laplandnorth visitors can book on our site. To enable this, we use third-party plug-ins that allow us to target advertising to visitors who have visited our site and track the effectiveness of our advertising.

Third-party applications are subject to third-party terms of use and other terms.

Necessary: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preferences: Preference cookies enable a website to remember information that changes the behavior or appearance of the website, like your preferred language or the region that you are in.

Statistics: Statistic cookies help us understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing: We want Laplandnorth visitors to be able to book experiences and services on our site. To enable this, we use third-party plug-ins that allow us to target advertising to visitors who have visited our site and track the effectiveness of our advertising.

5 Cookies Used & Duration

Our website uses various cookies that help us improve our service. Cookies are small files that are saved on your device when you visit our site. Some cookies are temporary and disappear when you stop using your browser. Others are permanent and remain on your device for a certain period or until you remove them yourself.

Here is a list of some of our cookies and You can find an updated list of all the cookies used on our pages at the bottom of the page. Go to the updated list here.

• Facebook: We use Facebook’s cookies to show you interesting ads and track their effectiveness. Facebook’s cookies also help us combine the functionality of our website with Facebook pages.

• Google Analytics: Our website uses Google Analytics service which helps us understand how our site works and how we can improve it. Google Analytics uses cookies which are small files that are saved on your device when you visit our site. The cookies collect information about how you use our site such as how often you visit, what pages you view, and how long you spend on them. This information is sent to Google who analyzes it and creates reports for us.

• Google Ads: Our website uses Google Ads service which helps us advertise our site effectively and target ads according to your interests. The cookies collect information about how you react to our ads such as how often you click them, what pages you visit through them, and what actions you take after them.

• Hotjar: Our website uses Hotjar service which helps us improve user experience on the site by understanding what users want and need.

• YouTube: Our site has a YouTube plug-in which allows you to watch and share videos. The YouTube plug-in saves cookies and embeds on your device or our site when you use it. The cookies and embeds tell YouTube how you use videos so YouTube can create statistics and target content accordingly. YouTube processes data according to Google’s privacy policy.

Please read more about third-party cookie policies:

For more information please visit Traficom’s website.

Contact Information: Noora Portti, noora.portti@laplandnorth.fi